Integrated Marketing Communication SYBMS Sem 4 Vipul Prakashan

• Publisher : Vipul Prakashan
• Author: Romeo S. Mascarenhas
• Edition: 2023
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Integrated Marketing Communication  SYBMS Sem 4 Vipul Prakashan Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 2nd Year semester 4 published by Vipul Prakashan.The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.
  

  1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.